How To Add a Link on an Instagram Photo

Instagram, one of the world’s most popular social platforms, is now over a billion users strong. Along with its immense popularity, the platform is known for its stern linking policy. Apart from one outbound link in the bio on their profile page, users can’t insert clickable links anywhere on the platform.

Can I Add a Link on an Instagram Photo?

Instagram is now owned by Facebook and, unlike its parent platform, it does not allow links on the photos. This also goes for all other types of posts and comments. Instagram is adamant on this issue and things don’t look like they are going to change any time soon. You can, however, paste a link in photo’s caption, but it will come out as plain text.

Fortunately, Instagram hasn’t banished links from the platform completely. Apart from the link in the bio section, users do have another viable method to get clickable links on their photos. The method is called Instagram Advertising. However, in order to gain access to the advertising, you will need to switch from a regular to a business profile.

If you have decided to switch to a business profile and take advantage of the power of Instagram Advertising, you should know that Instagram charges for every ad you make (and consequently every link you post). Instagram will, however, not charge you for converting your regular account into a business account.

How to Set Up a Business Profile

Going from a regular to a business account on Instagram is easy and takes a couple of minutes. Here is what you need to do:

1. Open Instagram and go to your profile. There, you should click on the “Settings” icon (iPhone users will see a gear, while Android users will see a hamburger icon with three vertical dots) in the top-right corner.

2. Tap on the “Sign Up for a Business Profile” option.

3. After that, Instagram will ask you whether you want to create a completely new profile or convert your existing one. If the former is the answer, tap “Create New Account”. For the latter, tap “Convert Existing Account”.

4. This step is optional. There, Instagram will offer you to link your new profile to an existing Facebook page. You can do it if you want to, but it is not mandatory. However, if you intend to use third party apps with your business profile or sell products on Instagram, you will have to connect it to a Facebook page.

5. Next, you should check whether your account is public or private, as Instagram does not allow private accounts to switch to business accounts.

6. The sixth and final step will take you to the overview of your new profile. There, set the bio link, contact info, and make any necessary changes. When you’re finished, tap “Done”.

Instagram Ads

Now that you’ve successfully set up your business account, it is time to create a photo ad.

1. Log in and go to Ads Manager. Once you’re there, click “Create”.

2. Choose an objective from the list. These include: brand awareness, reach, traffic (for clicks to your website or app store), app installs, video views, engagement (for post engagement only), and conversions (for conversions on your website).

3. Give your campaign a name.

4. Select the characteristics of your target audience, such as age, gender, interests, and more.

5. Next, set your budget and scheduling. Note that ad scheduling works only with lifetime budgets.

6. In this step, you can set optimization and bid options. Pick how you want to optimize your ad in the “Optimize for Ad Delivery” section. The “Bid Amount” section allows you to opt for a manual bid.

7. Name your campaign or choose one of the default names.

8. Next, the “Format” section will allow you to choose the type of the post. Pick “A single image or video” option.

9. In the “Creative” section, select a Facebook page you want to publish your post on Facebook.

10. In the “Instagram Account” section, choose your Instagram account. The setup will offer you to create a business account on Instagram if you don’t already have one.

11. Next, the setup will ask you to add a headline, text, and a Call-to-Action button to your ad. Insert the link into the headline section.

12. The “Ad Preview” section offers you an overview of your post. Here, you can select to run the ad on Facebook and Instagram simultaneously.

13. Click “Confirm” and you’re done.


While very stingy with free links (only one per profile), Instagram is more than OK with paid ones. Now that you know how to add links to your photo ads, you can use that knowledge to drive traffic to your website and boost your online business.

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