Everyone wants millions of likes, comments, and followers on Instagram. However, only a very small percentage of the user base can actually achieve this. With a bit of creativity and Instagram know-how, you can be one of them.
If you’re willing to invest in your social media success, Instagram allows you to boost your posts so that they can reach your target audience more easily. However, if you take time to learn the ropes and figure out how the algorithm works, you can also boost your posts without any financial investment.
The Promote Feature
If you have a business profile, boosting a post is easy. You can use the Promote feature to turn it into an ad in order to generate more interest. Your post will then appear in your target audience members’ feeds. It will look the same as any other post from the accounts they follow, so they won’t immediately be able to tell it’s an advert.
Of course, not every post could or should be turned into an ad. Thankfully, there are other ways to maximize the audience for your posts if you’re shooting for Instagram stardom.
How to Get the Most Out of Your Posts
In order to boost a post on Instagram, it is best to use more than just one method. In fact, unless you want to run a post as an ad, using a combination of a few proven methods is your only option.
1. Posting Time
You’ll want to start by figuring out the best posting times based on your following. This should help you generate more engagement directly from your followers. Another directly related result of using optimal posting times is that it prompts the Instagram algorithm to work in your favor and award a higher priority for those posts on your follower’s feed.
Figuring out the optimal posting times is a lot easier from an Instagram Business Profile. That’s because you can make use of the Instagram Insights feature to check your follower’s activity information. The graphs should help you figure out at which hours of the day you have the opportunity to reach a wider audience.
2. Encourage Engagement
Keeping your audience entertained and engaged are two different things. If you want to squeeze as much feedback as you can from one of your posts, then one of the most important things you can do is to directly engage your followers.
There’s no right or wrong way to do this. If you’re looking for likes and comments, simply try to offer your followers a chance to be a part of your post. Make it interactive either by proposing a poll, asking for feedback, or even putting up a giveaway.
Don’t forget to use call-to-action techniques too. Ask your followers to share, vote, or tag someone else, in order to maximize the amount of people you draw in.
3. Live Content
Going live is another great way to boost a post, especially if you’re doing it during peak activity hours. It also helps a lot if other people or businesses similar to yours are not doing the same thing at the same time.
The reason this helps is because your audience will feel both entertained and engaged as using the live feed feature is less impersonal and thus makes your followers feel more connected to you and your story.
Another benefit of doing this is that, once you go live, your profile will usually get a high priority when featured in the stories feed.
4. Create High-Quality, Instagram-Focused Content
Twitter and Facebook give you plenty of ways to impress people with your writing skills. Instagram, on the other hand, is a visual platform, which means that if you want to boost engagement, you have to create high-quality visual content.
Unless you’re doing a giveaway or a poll, try to keep your captions short and easily scannable so that your followers can focus more on the visual content and not feel distracted by all the text.
Sometimes it’s better to post less if you want to keep your followers satisfied and constantly growing. If you really want to boost a post, don’t make the mistake of flooding your feed with photo after photo.
Pick a post that means a lot to you or start fresh with a new one and run with it for a while. Keep in mind that when it comes to Instagram, one great post beats 30-40 average or mediocre ones any day of the week.
The same goes for picking your photos and videos. Unless you’re a celebrity that people obsess over and everything you do on a daily basis is considered news-worthy, make sure that all your posts are sleek, polished, and of high visual quality. Not every blurry video you make needs to appear on your feed unless it has a really good story behind it. The same goes for photos.
Short of investing in advertising, the best way to boost an Instagram post is to get some details down before you post it. This involves working out a posting schedule tailored to your followers’ browsing habits, finding ways to boost engagement, and ensuring that you always have top-quality content. Doing this will allow the Instagram algorithm to work in your favor and the rest will pretty much happen on its own.