You’ve probably come across an Instagram caption with the words “link in bio.” But have you ever wondered what this is, and what purpose it serves?
In this article, we’ll explain why links in bio are important, and how you can find one on someone’s handle.
How Is a Link in Bio Helpful?
- How Is a Link in Bio Helpful? 
- How to Find Link in Bio on Instagram 
- How to Find a Link in Someone’s Bio on Instagram 
- How to Send People to a Link on Instagram 
- How to Add a Link on Instagram 
- Additional FAQ 
- Make the Most Out of Your Profile on Instagram 
If you run a business, a link in the bio on your Instagram account is one of the best ways to drive traffic to your website. Your bio is one of the first few things visitors see on your profile. As such, it’s important to ensure that your bio is complete and creates a great first impression on those who view it. Adding a link to your website is the perfect way to complete your bio and show that you mean business.
Even if you’re not a for-profit business, a link in bio presents the perfect opportunity for people to find out more about you and any interests you might have. You are then more likely to attract like-minded people with whom you can forge fruitful relations.
How to Find Link in Bio on Instagram
While scrolling through your Instagram feed, you might come across an interesting post and seek to find out more about the author or product on offer. A link in bio can help you to achieve just that. To find it, you need to tap on the Instagram handle of the author. This will take you to the account’s bio where the link will have been posted. Note that tapping on the profile picture itself takes you to the user’s stories, not their bio.
How to Find a Link in Someone’s Bio on Instagram
Finding a link in someone’s bio is simple:
- Tap on the account’s handle to open the profile section.
- Scan the profile for a clickable link. It normally appears in blue and is circled to the right.
- Tap on the link. You’ll then be taken to the website the user identifies with.
In some cases, users add a single master link carrying multiple others. Such a link will take you to a landing page from where you can open different websites. In this case, you have to check through all of the links and find the one you’re interested in.
How to Send People to a Link on Instagram
As you may know, Instagram doesn’t allow users to add a link to posts or captions. If you add one, it will remain inactive and won’t bring you anywhere. However, there are two ways to overcome this:
- You can convert your personal Instagram account into a business account. Subsequently, Instagram will allow you to include any links you might have on posts and captions, but you have to spend a few bucks in the process.
- You may add a call to action to your Instagram posts and stories to inform your audience what they should do to get to the page on the question. In this case, a statement like “link in bio” might do.
How to Add a Link on Instagram
You can add a link on Instagram in just a few seconds. Here’s how:
- Tap on the person icon on the bottom right corner to open your profile section.
- Tap on “Edit Profile.”
- Locate the “Website” field and proceed to enter the link you want.
Can You See Who Clicks on Your Link on Instagram?
No. You cannot see the identities of specific users who have clicked on your link in the bio section of your profile. However, you can easily find out the total number of clicks your link has had. To do so, tap on the menu icon on the top right corner of your profile and then tap on “Insights.”
Can You Add Two Links to Your Bio on Instagram?
No. However, you can enlist third-party software that can help you to create a master link that leads to a landing page where you can list all your websites.
What Is “Link in Bio” on Instagram?
Link in the bio is a way to notify other Instagram users that they can find more information about the post’s author by visiting their profile section and clicking on a link to their website.
What Does Link in Bio Mean on Instagram?
As the wording suggests, a link in bio helps you to share a link to a website. This website could be business-oriented – as in the case of a business – or a simple webpage giving more details about yourself.
How Do You Open a Link in Bio on Instagram?
You simply need to tap on it and it will direct you to the intended website.
How Do I Put a Link in My Instagram Bio?
Simply visit your profile section, locate the “website” field, and enter the URL.
Make the Most Out of Your Profile on Instagram
Instagram is one of the best social platforms to meet people, follow world-renowned brands, and interact with people from any part of the world without any restrictions. With the information in this article, you now know how to link your website on Instagram.
Do you have a link to your website on Instagram? Have you tried adding multiple links?
Let’s discuss this in the comments section below.