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Snapchat Ads Not Working? Here’s How to Fix

Snapchat Ads Not Working? Here's How to Fix

The Snapchat app initially focused on user photo and video sharing. But since its inception, it also became a great place to let users talk about brands and promote products. However, when your campaign goes rogue, and your ads are not delivering, you’ll need to dig deeper to find the right solution quickly.

In this article, we’ll tell you what to do if your Snapchat Ads are not working, how to create new campaigns and how to solve any issue with ads.

Why Snapchat Ads Aren’t Working

All Snapchat ads exist in three different formats that are called Snap Ads, Lenses and Filters. Due to specific issues, you can run into problems regarding their delivery. Here’s a list of reasons that your ads might not be working:

Rejected Ads or Pending Approval

Every ad must be thoroughly reviewed before delivery. Be sure to check your email notifications and the Ads Manager dashboard daily to get the latest updates on your ad’s status. Also, if an ad gets rejected, you’ll be able to see the reason for rejection.

Paused Ads

If your campaign or Ad Set gets paused, it won’t deliver as expected. Always check the status of your campaign and make sure all toggles are “Active.”

Run Dates

Every campaign needs to be carefully scheduled. If your campaign has passed or if the dates weren’t planned for optimum impact, your ads might not deliver. Double-check to make sure you marked the right dates for your launch while keeping an eye on the calendar.

Budget Issues

Every ad campaign has its budget, and ads won’t be delivered if you’ve spent all the funds allocated. Keep track of your daily and monthly account expenses to make sure you’re not overspending.

Source of Funding

Every account needs to be linked to a reliable payment method. If your card has been declined or outdated, ads won’t be delivered and your campaign could face delays.


How to Use Troubleshooting Checklist

When you feel you’re ready to start advertising on Snapchat, keep in mind that you can avoid most beginner’s mistakes with a detailed troubleshooting checklist. Checklists help you focus on campaign elements that matter most to ensure you’ll deliver everything you intended.

Different Types of Ads on Snapchat

Snapchat is one of the best platforms for marketers because it offers three types of ad formats. All of them are used across Snapchat to ensure brand visibility and attract a new audience.

Snap Ads

This is the full-screen type of ad that usually is in a video format with sound. You can use them for an app or product promotion as Snapchat focuses on video formats.


Every company can create its unique lens with their brand logo so that users can apply it to their photos while taking a selfie. Every lens can alter a user’s appearance and add features to their photo. Lenses are a great tool to increase brand awareness since every time someone uses it, other members will see your brand logo on their pictures or videos.


Snapchat Filter Ads are a potent selfie tool, as they can make you look like an animal or almost anything else that Snapchat has to offer. They’re continuously updated to follow and set trends. Even events publish their sponsored filters on Snapchat for viewers to use and to improve their brand’s visibility on social media.

Snapchat Ad Manager

Ad Manager is an advertising platform with a wide range of tools to help with audience targeting, ad building, and data analysis. Since you can do almost everything you need to start an ad campaign using the tool, marketers see it as one of the best ad managers currently on the market. With powerful tools for photo and video editing, and options to target your audience, it’s pretty much all you need to create a captivating ad campaign.

How to Instant Create a Campaign on Snapchat

Instant Create is a simplified way to make and publish a campaign with a single ad on Snapchat. With this option, the campaign creation process is stripped to its most essential parts, and by following simple steps, you can set up your campaign in no time. Here’s how to set up your campaign:

Snapchat Ads

  1. Log into Ads Manager.
  2. Select “Ad Account” from the dropdown menu in the top right corner.
  3. Click the menu in the top corner and select “Create Ads.”
  4. Select “Instant Create.”
  5. Select your advertising objective.
  6. Design your ad or upload a photo or a video.
  7. Input your ad info – such as brand name, headline, CTA, caption, and logo – and click “Next.”
  8. Select the demographic, location targeting, budget, and duration.
  9. Link a payment method to your account.
  10. Click “Publish,” and your ad campaign is on.

Every Ad Counts

Snapchat is one of the biggest social media platforms, with more than 200 million active users. With multiple brands experiencing massive conversion rates or increased sales while using the platform, Snapchat is among the fastest-growing companies in the world.

Once you know how to solve Snapchat ads problems and know your way around the app, you’ll feel more confident creating an ad campaign for your small brand. What is your favorite filter on Snapchat? Are you using it with a private or a business account?

Let us know in the comments section below.

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Oct 21, 2020

1872 Articles Published