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The Best Social Media Marketing Software

The Best Social Media Marketing Software

As a business owner, you know that marketing is essential to the success of your company. You’ve probably also realized that traditional marketing methods are becoming less and less effective. That’s why more and more businesses are turning to social media marketing.

For starters, social media marketing is a form of marketing that uses online platforms like Facebook, Twitter, LinkedIn, and the likes to reach out to potential and current customers. It’s an incredibly effective way to connect with your target audience and build relationships with them.

But, it’s not always an easy feat. this is where social media marketing software can help. If you’re running a business and that business is starting to grow, it’s probably time to consider using social media marketing software to improve your online presence. If you don’t know where to start, here are some of the best social media marketing software that you can use for your business.

Our Recommendation

Brandwatch

Brandwatch

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Formerly known as Falcon.io, The Brandwatch social media analytics tool was created by a digital consumer intelligence company. The computer monitors billions of discussions every day, including feeds from social networks, news, forums, reviews, and blogs. The platform records these exchanges in order to give brands and companies a better understanding of consumer activities, perceptions, insights, trends, and influencers.

By fusing cutting-edge, AI-enhanced digital consumer data with leading social media management tools, Brandwatch provides a modern spectrum of targeted solutions and services that enable dynamically synchronized workflows. Through the use of Brandwatch, brands and businesses can respond to the fast-paced digital environment of today and prosper.

This software provides services in a range of capacities. Market analysts, marketers, social media managers, agencies, and content marketers can all be on the team. Finance, media and entertainment, pharmaceuticals and healthcare, retail, technology, and education are just a few of the sectors in which it is active.

This multinational company has 17 branches, more than 1,000 employees, and more than 7,500 clients. Consumer intelligence, social media management, and full suite are the divisions of its product suites. For small enterprises, the company provides a unique package and pricing for social media.

Runner Up

Loomly

Loomly

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Another one of the best social media marketing software that you can use for business is Loomly. Marketing teams can collaborate, create, and monitor results with the aid of Loomly, a brand success solution. Additionally, it serves as a calendar tool for a number of social networking sites, such as Facebook, Twitter, Instagram, Google My Business, TikTok, and YouTube.

With a variety of social media initiatives, Loomy promotes brands and companies. It assists with post-production by delivering suggestions, post-optimization by providing post-optimization tips, post-previewing through automated mockups, and post-review and approval using built-in Approval Workflows and Custom Workflows. Its Advanced Analytics function can assess the effectiveness of the posts as well.

Every time a member of your team updates or comments on a post, you’ll also receive a notification through email, push, Slack, or Microsoft Teams. Utilizing Loomy to streamline collaboration across your whole content management process makes it easier to manage digital assets, enrich content, reach specific audiences, and engage with the community. All social media managers, including those working for businesses, agencies, freelancers, start-ups, non-profits, influencers, and individuals, can benefit from the services offered by Loomly. Base ($26/mo), Standard ($59/mo), Advanced ($129/mo), Premium ($269/mo), and Enterprise are its product suites (quote for request).

Everyone Else

AgoraPulse

AgoraPulse

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Agora Pulse is a platform for managing and marketing on social media. The program allows you to easily govern all social media messages by allowing you to link your Facebook, Instagram, Twitter, YouTube, and LinkedIn accounts. Additionally, customers can get crucial statistics in CSV and PPT formats with one-click reporting.

Like other tools, it has collaboration built-in, making it a potent tool for big, busy teams. Never miss a beat again by keeping track of who is working on what. A useful integrated CRM is also included with Agora Pulses. Any marketer would value its ability to easily categorize and divide audiences into segments. When thinking about paid media campaigns, ad comments might not be the first thing that comes to mind, but it turns out that they can help you get better results. Agora Pulse gathers feedback from sponsored social media advertisements and deposits it in your email, making it simpler to compile comments and organize more successful campaigns.

YouScan

YouScan

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YouScan offers social media analytics and support with social media monitoring. What’s good about this tool is that image analysis is a part of social media monitoring, which provides more information about how customers perceive a company’s goods. The main objective of YouScan is to assist businesses in learning by listening to their online customers.

They have integrated natural language processing (NLP) and artificial intelligence (AI) into their software. From Standard ($500 per month) to Ultra ($5000 per month), YouScan provides four price tiers. The number of topics and rules that can be defined per topic, as well as the number of mentions per topic, determine the distinctions between the levels.

Additionally, higher-level plans provide more integrations, APIs, and insights. Sentiment analysis, spam filtering, analytical reporting, intelligent alerts, auto-categorization, and trend recognition are all features included in all plans. For a small business, its pricing may be a little expensive. But, considering its features, it’s actually worth its price for your business’ growth.

ContentCal

ContentCal

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ContentCal is primarily a social media calendar for businesses looking to manage their social media accounts. But for serious social accounts, the Content Hub offers a cutting-edge collaborative platform. With one calendar and four social accounts targeted at individuals, ContentCal offers two fixed monthly prices: $17 for the Pro plan and $47 for the Company Plan (targeting small teams with two users, two calendars, and eight social profiles). A Premium Custom Plan (3–10 users) or an Enterprise Custom Plan can be created by any business with more extensive demands (for more than ten users).

Additionally, ContentCal gives agencies specialized programs. For individuals with basic needs, the free Hobbyist plan (one user, four social profiles, one calendar, and ten posts per month) is available. Each client, subsidiary brand, or company you manage has a calendar that serves as its home in ContentCal. One of each network (Facebook, Twitter, LinkedIn, and Instagram) can be stored in a calendar, though special plans allow for numerous social accounts.

In essence, ContentCal assists you and your team in managing a planned, coordinated social media campaign. In their Content Hub, you may arrange your content and provide your team full access to collaborative features. Depending on the plan you choose, ContentCal also has modules for handling queries (Respond) and monitoring your performance (Analytics).

Gain

Gain

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GAIN assists companies with streamlining and automating their content marketing. You can develop social media material, obtain client approval, and schedule everything in one location thanks to GAIN’s unified content command center. It enables team collaboration among all members. Your workflow for cooperation and approval can be automated. Simply provide your approval workflow, and GAIN will handle the rest. When a team member, client, or stakeholder has something to review, GAIN automatically notifies them.

GAIN is a tool that businesses can use to create content for social media platforms like Facebook, Twitter, Instagram, and LinkedIn, as well as other marketing materials, including PDFs, Photoshop and Illustrator files, Word and PowerPoint files, videos, text, and photos. For a set fee of $20 per user, GAIN provides all of its services. If you’re on a limited budget, this might be a good tool for you to use to start.

Hotjar

Hotjar

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Hotjar gives businesses a visual approach to comprehend what their customers do on their websites and social media pages. It creates heat maps of web pages that show the elements that site visitors really utilize, click on, and scroll through. Hotjar offers immediate visual input. You can watch how actual site visitors interact with it. You can also use it to make sure that you modify the proper items rather than just hoping for the best.

Hotjar is more than just heat maps. Additionally, it has capabilities for visitor tracking, conversion funnels, form analysis, polling, and a mechanism to gather real-time visual feedback from site users. It can also be used to design and analyze surveys and to choose test participants from your current clientele.

Most online platforms can be integrated with Hotjar. It functions right out of the box on any WordPress website, as well as platforms like Drupal, Joomla, Shopify, and many others. Hotjar offers a number of packages designed for use by individuals, companies, or organizations. Students and enthusiasts can use the free Basic package. Business strategies change according to the volume of data gathered in daily page views.

Monday.com

Monday.com

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Monday.com is largely used as a tool for organization. Most aspects of your business, including social media marketing, can be better organized with it. Selecting the template that best meets your needs is the first step. Then, you can alter that template to meet your precise demands and workflow. To handle your workflows, utilize as many templates as necessary.

Using the software to record and view all the information you require, you can then alter the columns to determine what is crucial to your team. You then extend an invitation to collaborate with everyone in the team who is pertinent. You can keep all of your chats, files, briefings, checklists, and sheets in one location using Monday.com.

Then, you can schedule pertinent deadlines, monitor your progress, and manage your week. Monday.com is a helpful tool for creating content and/or social media marketing calendars, despite the fact that this may not sound specifically related to social media marketing. Depending on the services you need and the number of users, there are several pricing tiers. Beginning at $25 per month, the Basic Plan is for one user (when billed annually).

HubSpot Marketing

HubSpot Marketing

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Numerous sales and marketing-related solutions are available from HubSpot for enterprises. They possess a unique CRM platform. They combine analytics, automated publishing, contact management, content management, conversion tracking, customer targeting, and post-scheduling in their all-in-one marketing solution.

Through your website, HubSpot Marketing enables you to gather each qualified lead. It then does a web search to gather as much more contact information as it can on the lead, such as their social media profiles, names of their employers, and job titles. HubSpot offers comprehensive statistics so you can gauge the effectiveness of your social media offers, sites, and posts.

BuzzSumo

BuzzSumo

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BuzzSumo is an unstoppable natural force. Using this tool will streamline the process and save you numerous hours. You could spend time gathering information from multiple sources as you develop a stronger case for your content strategy. It has robust search engine features that let you identify the top influencers and content and create a strategy to support your content strategy.

With BuzzSumo, a number of useful functions are included. These include graphs that help you easily visualize results, feeds for information from a variety of categories (such as news, sports, entertainment, technology, and more), and the ability to view actual posts and their performance on multiple social networking networks.

The user-available search history date range is another feature that is similarly helpful. You have access to as much content on your topic as possible and can see how influential it was by going back as long as five years, which is useful if you want to produce 10 times as much content. Additionally, BuzzSumo provides a number of operators to help you focus your search and save time.

AgencyAnalytics

AgencyAnalytics

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AgencyAnalytics is a comprehensive reporting tool created specifically for agencies. You may quickly create automated marketing reports and schedule them to be delivered to your clients every day, every month, or every week. These reports can also be customized so that you highlight the information you believe is most crucial for your clients.

It integrates with over 30 marketing platforms and works nicely with your other software. This implies that your marketing can be streamlined through a single interface. It enables you to drag and drop personalized widgets to create a customized dashboard that is mobile-friendly. You can choose between bar charts, line graphs, pie graphs, tables, or statistics to display your data. Additionally, AgencyAnalytics has helpful SEO tools that you can use to check keyword rankings and do ad-hoc or recurring site audits.

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Carla Mesina

Dec 16, 2022

As a tech writer with over 5 years of experience and a background in broadcasting, Carla brings a unique take to the world of technology. She uses her skills, which she has developed through a passion for both communication and technology, to write educational how-tos and guides related to smartphones and PCs that are easily understandable by people of all backgrounds. Carla's work has been featured in many popular publications including GameNGuide and SportsAdrenaline.

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