The Best Social Media Monitoring Tools in 2022
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. This is especially true today as many people are often glued to their phones, scrolling through different social media platforms. But with so many platforms and options, it can be difficult to know where to start. That’s where social media monitoring comes in.
The best social media monitoring tools can help you track conversations about your brand, competitor brands, and relevant industry topics. This information can be invaluable for understanding what people are saying about your brand and how you can improve your marketing efforts.
There are a lot of social media monitoring tools on the market, and choosing the right social media monitoring tool can be quite overwhelming. So, we’ve compiled a list of the best ones to help you get started in increasing your online presence and growing your business.
Our Recommendation
Hootsuite
One of the top free social media listening tools is Hootsuite, which supports a variety of social media platforms like Twitter, Instagram, Facebook, LinkedIn, YouTube, Pinterest, and TikTok. It is well known for its capabilities in managing social media. When managing many social media accounts, weekly reports and good team management tools (such as assigning tasks and sending private messages) can be very helpful. That’s why many businesses love it.
Runner Up
Brandwatch Consumer Research
The features and applications of Brandwatch Consumer Research are extremely diverse. It can monitor anything you want it to, including your own channels, hashtags, and the phrases and keywords you want to focus on. You can configure a query builder to track highly specific or very general topics. After then, you can obtain information from a variety of sources, including Twitter, Facebook, YouTube, Instagram, Reddit, forums, blogs, and more (there are over 100 million online sources and over 1.4 trillion posts). Then comes the option to create unique dashboards and displays, in addition to analytical features like analyzing demographics, sentiment, and emotional states. It is among the most potent tools available.
Everyone Else
If This Then That (IFTTT)
If This Then That wasn’t designed with social media monitoring in mind, but don’t underestimate this powerful tool. In essence, If This Then That allows you to link many services so that when something occurs on one, it initiates a response on another. You might, for instance, instruct If This Then That to email you each time your brand is mentioned online. Alternatively, you can be notified through SMS whenever a term you specified in a Twitter search is posted.
You could even set up If This Then That to ensure that every article you suggest on Medium, for instance, also gets posted to your Facebook or Twitter accounts if you want to keep your social media accounts updated with no effort. In other words, it can be a handy technique to monitor social media activity because of its customizability and variety of integrated apps. Make sure to look around and investigate the platform’s pre-built “applets” and social media automation. On Udemy, you can get a useful course on If This Then That automation.
BuzzSumo
BuzzSumo is a fantastic resource for finding content that’s why it’s well-known for it. But it also offers a superb way to track, evaluate, and monitor your Facebook pages. The opportunity to discover which content works well is more intriguing than the numbers related to each individual post. You can use BuzzSumo to find out when to post, how long to make your posts, what kinds of content perform best, and monthly statistics over time.
Boardreader
We occasionally fail to remember that social media isn’t just for the major players. But apparently, messaging boards and forums count too. With the help of the search engine Boardreader, you can look up certain terms across a variety of online forums and message boards to observe when and how people are discussing a given topic. When you enter a phrase, a list of all of these postings over the preceding two years will be returned. You may create charts to look for trends and contrast terms with one another. It’s a fantastic method to locate discussions about your brand or a subject that interests you.
TweetDeck
TweetDeck meets all of a Twitter user’s fundamental requirements, especially those of newcomers. It’s a terrific tool for managing several accounts, tracking hashtags, monitoring your interactions, and scheduling tweets. A web app, Chrome app, or Mac app are all available. TweetDeck is available on the Windows app too. However, it ceased functioning in 2016. But don’t worry; it’s still available on the other platforms.
Mention
You can keep on top of all brand mentions on social networks, news websites, forums, blogs, and other web pages with the aid of Mention, which tracks over one billion sources in up to 44 languages. This is great, especially if you’re planning to reach a wider audience. But that’s not all. With Mention, you may delegate tasks to your team, share alerts, and monitor their activities using the app. You can receive a snapshot of your mentions by source or language over a chosen time period by creating reports and exporting mentions as well. They provide various advanced alternatives in addition to a free basic plan for individuals.
Twitonomy
Many stats are available on Twitonomy without charge. The monthly package costs $19 per month, or you can purchase a single month for $20. To access detailed tracking and stats about your account, simply sign in using your Twitter account. To learn more about what your competitors are doing, you can add their Twitter usernames. Twitonomy provides you with information about your Twitter lists, followers, and followings, as well as your top Tweets, engagement rates, and much more. This tool allows you to follow conversations based on persons, lists, or hashtags on Twitter. Graphs and simply understandable statistics are used to display the details for a better view of the results that it can gather.
Followerwonk
Followerwonk, which focuses just on Twitter, is the ideal tool for discovering, evaluating, and optimizing your online presence for social growth. By enabling you to browse Twitter biographies, connect with influencers or fans, and segment them by area, authority, amount of followers, and other factors, the tool is ideal for organizing outreach initiatives. It’s interesting because Followerwonk allows you to gauge your success by comparing your social network to that of rivals, friends, or influential figures in your field. The website provides a free base plan – for those who are still yet unsure of subscribing to this tool – and prices for premium features begin at $29 per month.
Keyhole
Keyhole is a great tool for monitoring hashtags and keywords. They will be tracked in real-time, and a dashboard displaying all the mentions will be created, allowing you to sort by parameters like engagement and date. Based on the collected mentions, you can also look at influencers, sentiment, and trending topics. You can quickly and easily create reports that summarize all of the information you need. It’s the perfect tool to keep track of all of your social media.
Download
Pinterest uses Tailwind as a social media listening and monitoring tool. With the use of this application, you’ll be able to discover how Pinterest users interact with your brand and rivals. In addition to brand monitoring and interaction, Tailwind can assist you in learning about industry standards, hot issues, and category-level success. Tailwind has a free base subscription, while more expensive ones start at $9.99/month.
Sendible
Sendible is a social media marketing tool that enables people, businesses, and organizations to interact with their audience through various platforms. Publishing, collaboration, analytics, and dashboards are among the capabilities of the platform. According to numerous users of various sites, agencies frequently utilize the service to manage numerous accounts. The monthly cost ranges from $29 to $399.
Tweetsmap
Tweetsmap is a multilingual, AI-powered tool for managing and analyzing tweets. With this, you may put your tweets on autopilot with Post Scheduler, which is one of the popular features. Plans come with both customizable options and a free basic one. This is great, especially if you’re looking to monitor your page but on a budget. This is also ideal for businesses that are still trying to figure out which tool works best for their needs.
Brand24
Brand24 is a media tracking and reputation management platform including mention analytics, influence score, and sentiment analysis among its features. Reviews often indicate that although all types of organizations can utilize the service, small businesses (those with fewer than 50 employees) seem to benefit from it the most. There are numerous paid options offered along with a 14-day free trial for the product. If you’re still trying to look for the right tools for monitoring your social media page, you might want to consider this one too.
Agorapulse
The most well-known feature of this platform for managing social media is its consolidated social inbox, which enables users to conveniently handle all incoming social media mentions, comments, messages, and reviews in one location. The queue feature, which enables users to prepare content in advance and set it to autopilot, as well as the capability to share the social media calendar with clients, were frequently cited in user reviews online. Plans might be personalized or free and basic.
Awario
Brands can evaluate social media mentions with the use of the brand monitoring tool Awario. Users who gave the tool positive evaluations over the web often call it a “clever answer for small enterprises.” Additionally, users’ preferred features of the platform included the daily email, Slack connectivity, and the capability to extract mention data into an Excel file. Starter, pro, and corporate plans are available.
YouScan
Unlike other social media monitoring tools on this list, YouScan can identify brand logos, locations, things, people, and activities, and it can transform all visual information into “visual insights.” For instance, the technology will extract contextual details about what is featured in an image on social media if a brand is there (eg the brand name and people engaging with the product). YouScan is recommended for calculating sponsorship ROI, discovering UGC, and locating and contacting brand ambassadors in a number of online user reviews.
Zoho Social
Zoho is one of the most popular tools for many businesses. And, of course, this list wouldn’t be complete without it too. For social media monitoring tools, the company offers Zoho Social. This application is useful for social media managers who want to schedule an unlimited number of posts across social networks, particularly if they oversee several accounts. Social marketers may easily enlist all the team members to manage social accounts for various companies thanks to the collaborative capabilities and personalized user roles of the application. The platform provides several business and agency packages.
Buffer
Small businesses frequently utilize Buffer as a scheduling and publishing tool for social media. This is because it allows you to plan social media campaigns by managing your Twitter profiles, Pinterest accounts, LinkedIn company pages, Facebook fan pages, and more with ease. Users of Buffer prefer authorizing a post function over other capabilities, claiming that it provides a simpler approach to having requests authorized or rejected while in separate places.
Loomly
Loomly is also a well-known tool, especially for numerous small enterprises. The main aspects of Loomly, which bills itself as a platform for brand success, are collaboration, publishing, and measuring. In addition to other features, the platform provides daily personalized content recommendations and posting optimization advice, as well as the option to promote to other social platforms without leaving the service (eg time of day, day of the week, etc). Loomly offers a free 15-day trial that doesn’t require a credit card.
Mediatoolkit
Mediatoolkit, you can hear what the rest of the world is saying right now. Thanks to this tool, you can keep an eye on customer remarks, identify patterns in real-time, and prepare for emergencies. The platform gauges the actual consequences and impact of online debates. When looking to share and promote online content, organizations can use Mediatoolkit to find top industry contributors and hashtags they should be focusing on.
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