How To Get More Views on TikTok
TikTok is a video creation and sharing app that rolled out in 2017 to an amazingly fast reception, especially among younger Internet users. With more than a billion downloads of the Android app already completed, the TikTok ecosystem is vast, diverse, and for many users, a route to fame and fortune.
Although direct monetization of TikTok is still a bit tricky, it can be achieved for those who are willing to take the proper steps to create engaging and immersive content. Attracting a steady audience is key. There are several factors that contribute to followers on TikTok.
So how do you get more views on your TikTok videos? At first glance, you might think “just make more interesting videos” and in fact, that’s a great place to start – but it isn’t the whole picture, or even close to it.
First – Your Profile
One of the most important parts of getting someone to click the ‘Follow’ link is setting up the perfect TikTok profile.
Set up your profile
The first step to attracting followers and getting views is setting up your profile. A good profile means that a person who watches one of your videos is much more likely to stick around and watch more of them. On the other hand, a bad or uninformative profile will not tempt anyone to stick around or subscribe.
Create an interesting and unique bio, add pictures, and get ready to post some great content.
Picking the right username is important. You’ll want to choose one that is easy to remember but is also a reflection of who you are and what your videos are about. A catchy username that lets those interested in your content is the most effective way to start your TikTok profile.
If you’d like to change the username you have simply tap ‘Edit Profile’ from the Profile page and click ‘Save’ when done.
A great profile picture will surely increase the likelihood that you’ll gain followers fast. Whether you’re an individual or you’re in a group, adding a high-quality and engaging profile picture is going to entice people to follow your videos.
To change your profile picture, simply head back to that ‘Edit Profile’ button and click on your existing profile picture. You’ll then have the option to choose a new photo from your camera roll.
Build Your Audience
Once you’ve got your profile set up, it’s time to build your audience. Let’s talk about ways to reach more people.
Add links to your other social media networks so that people who want to connect with you more have the option to do that. More connections = more views. Your profile should reflect who you are and what you’re doing with your video style, but should also be welcoming and friendly to new viewers.
If you’d like to know more about how to link your TikTok account to other platforms, check out this article.
Choose a niche
You can post videos every day, but it’s the content that keeps people watching. With TikTok, you can choose to host funny videos, “How To” videos, inspirational content, and more. If you’d like to showcase animals or your talents, your followers will begin to expect this type of content from you.
Choosing your niche means that you’ve found something people enjoy watching. Then, you release fresh material within this genre to keep the following.
In addition, there’s only so much time in the day, and only so many videos you can make. If you have a special skill, a superpower, or hidden talent, then this is where you should be prepared to use it.
There are millions of lookalikes and soundalikes on TikTok and you want to stand out from the crowd. So whether you’re an awesome drummer or can play piano with your toes, identify something you can do better than others, and be prepared to prove it.
Get Social on Social media
TikTok itself is a social network, and it emphasizes the social aspect. Watching other people’s videos, seeing their work, supporting them with likes, comments, and shares – these not only boost the person whose videos you’re watching, but it also boosts your videos as well. Your username appears on those comments, and if you have interesting things to say people will tap on you to see what’s going on in your world.
You need to be an active part of the TikTok community, making friends and helping one another out. Engagement is also a way to turn casual followers into hardcore fans – when you answer someone’s comment on your video in a positive and inclusive way, they are more likely to increase their commitment to the videos that you’re producing.
Leverage the Status
The checkmark in TikTok (formerly known as a Crown) is an icon that appears on the profiles and videos of certain privileged users. Essentially, having a crown means that you are a recognized influencer on the platform. There are human moderators at Tik Tok who cruise the site, looking for people whose work they want to encourage, and a crown is one of the rewards that they sometimes hand out.
It will take a great deal of time and effort for you to reach this status – the crown is a reward for success, not a tool for getting more. In the meantime, you should interact with crowned figures on TikTok whenever you can, thus using their popularity to fuel yours. If you leave a comment on a video that gets 100,000 views a day, your comment will have a much greater impact than if you leave it on a video that gets 100 views a day – but it takes the same amount of time to write each comment.
Work to gain your own checkmark by producing great content, helping others on the network, and being actively engaged in others.
Some TikTok creators can produce videos very quickly, depending on their style and niche. If you are such a creator, then you can use the trending hashtags on Tik Tok to see where the public interest lies, and create videos where those hashtags are a good fit.
Upload your highly-topical video with the appropriate tag. Not only will you get viewership, but it will also be the kind of viewership that is usually seeking out new stuff – i.e. influencers, the most coveted demographic on the site.
You don’t have to do all-trending all-the-time, but a sprinkling of topical videos interspersed into your normal feed will accelerate your growth.
Challenges are a great way to increase audience engagement, and to attract people who hear about the challenge. You can either create your own challenge or participate in those initiated by others. Like other social media engagement tools, doing both is recommended – you want to be seen as a member of the community and as a creator in your own right.
Participate well, give encouragement to competitors or to people in your own challenge, and praise the excellent work of others. Challenges are a fun and exciting way to engage others and get more views.
Collaboration is a big part of TikTok. Ever since duets were introduced, it has become easier than ever to work with other people. Duets aren’t the only way to collaborate, but they are the simplest. If you find other users with a similar level of followers or someone who is in the same niche, then proposing a collaborative video project can win you an entirely new audience.
You can collaborate with people you know well, or you can randomly ping popular creators with collaboration requests. Don’t be surprised if creators with significantly higher engagement numbers politely (or not so politely) decline your offer; it’s not personal. Once you’ve built a portfolio of great content you’ll be more likely to succeed in collaborations with other influencers.
Those who follow social networks Social have incredibly short memories. Something posted a day or two ago is mostly gone from our consciousness unless it is exceptional or was created by a celebrity. If you want to succeed on TikTok, you need to post good quality videos daily at a minimum.
If you’re actively trying to build a following, you may need to do more. While there is pressure to post often, quality is always more important than quantity. You will be much better off posting less often but at a much higher quality than lame stuff all the time. Everything you do, post or say on TikTok will influence how many views you get and therefore, how many followers.
Leverage other platforms
Some creators focus all their social media outreach on TikTok itself, but this is a mistake. Though TikTok should be a primary place where you spend your energy, sites like Instagram and Facebook can also be a very powerful multiplier for your audience.
If you don’t have a huge following on TikTok just yet, but you do on other social media platforms; you can post your content on other platforms to bring in more views. Encourage your followers on other social media sites to catch more of your content on TikTok.