GIF Not Working in Facebook – What to Do

GIFs have long been the Achilles’ heel of Facebook. However, the world’s biggest social network finally made peace with the Graphics Interchange Format files (GIFs) in May 2015. The platform included the GIF button into the Post and Comment text boxes, while still allowing linking to external GIFs.

The fun animations are a great way to get your point across or entertain your friends. You can even make your own GIFs. Unfortunately, when you have the perfect animation in mind and it won’t post, you’re entire communication may be ruined.

Though a long time has passed since, some users still struggle with posting GIFs, mostly with the ones coming from other sites like Reddit, Tumblr, or Giphy. Let’s see what’s going on there.

Facebook and GIFs

Facebook has been very slow to warm up to GIFs. The platform made its debut back in 2004 with a significantly smaller roster of options and abilities than it currently has. In the beginning, there were no built-in options to post GIFs.

However, as things usually go on the internet, people complained and requested the inclusion of native GIF support. Initially, Facebook remained firmly on the other side of the GIF wall. Over time, persistent users broke through the GIF wall and convinced the management of Facebook to reconsider its dislike for GIFs.


The main reason for Facebook’s dislike of GIFs is that it’s essentially a link like every other link, and Facebook really doesn’t like those. Links lead users away from the site’s news feed, comments, and videos, thus negatively impacting Facebook’s traffic and usage statistics.

To make the GIF lovers happy and lower the number of links in the status updates and comments, Facebook came up with the GIF button. This button was incorporated into Post (former Status) and comment text boxes.

GIFs from other online sites like Tumblr and Giphy are still allowed and it doesn’t seem they’ll be banned any time soon, if ever. External links also seem like they’re here to stay for good and it looks like Facebook will not take any decisive measure against them. Instagram, we’re looking at you!

That being said, it is to be expected from Facebook to tailor its algorithms to favor the content created or viewable within the platform.

What Could Go Wrong?

There are three basic ways to post a GIF on Facebook. You can add one via GIF button in the Post box, post one in a comment (also via the GIF button), and link to a GIF on an external site.

Facebook still doesn’t allow uploading a GIF from your computer or mobile devices. Also, posting GIFs in ads or to brand pages is prohibited.

GIF not Working

Facebook’s Native GIFs

If you’ve posted a GIF in a status update or in a comment, there should be no problems. The GIF should play normally, considering you got it from Facebook. However, if such thing happens and your super-cool GIF is frozen in your comment box, you should try and re-upload it.

Click on the three little dots next to your comment or status update and select the Edit option. Delete the GIF you posted and try searching for it again in the GIF menu. Once you’ve found it, include it in the comment/status. When you’re done with edits, hit Enter to re-post. If this doesn’t work, you might want to try again. If that fails too, consider using a different GIF.

GIFs from Other Sites

In case you’ve posted a GIF from another site, the chances of getting a frozen image instead of an animated GIF are bigger than in the previous case. The main reason is incorrect posting.

When posting a GIF from the outside, you have to think of it as a standard link. Even though it will appear as an animated image, Facebook will treat it as such. Therefore, when posting a GIF from Giphy or another site, make sure to post GIF’s true URL, not a link to the page where it’s hosted.

For example, your friend graduated from college and you want to show your support with a GIF of a dancing Walt Aikens of Miami Dolphins. If you post the URL to the Giphy page where this GIF is hosted, you might get merely a still image in your comment.

Walt Aikens Still

To make things right, go back to the page where you took the link from and right-click on the GIF you want to post. Click on the “Open image in new tab” option in the drop-down menu. Now, select the entire content of the address bar. It is very important to have a link that ends with .gif.

Go back to Facebook and open your comment in the Edit mode. Replace the link to the GIF’s page with the address that you’ve just copied. When you finish tweaking your comment, hit Enter to post it again. You should now have an animated gif instead of a still image in your comment.

Brand Pages and Facebook Ads

If you’ve tried to post a GIF on your Facebook brand page or include it in a paid ad, Facebook will not allow it. There is nothing to be done about it and there is no workaround for that. In this respect, Facebook is very similar to its daughter company/social platform – Instagram.

There are also no third-party apps that can actually help with cheating Facebook and Instagram business and ad algorithms. Some may claim to do so, but none have succeeded yet.

Helpful Tips

If you continue to have issues with Facebook’s GIF relationship, try these things to correct the problem:

  • Use a different web browser if you’re on your computer
  • Make sure the Facebook app is updated – Facebook often releases fixes to glitches through updates
  • Use the ‘Report an Issue’ button – take a screenshot if possible and report the problem to Facebook

GIF, GIF, Hooray!

Posting GIFs on Facebook is super easy, especially since the inclusion of the GIF button. What’s more, you can also link to GIFs from other sites. However, you better stick to the procedure or you might get a still image instead.

Do you post GIFs in Facebook comments and posts? If you do, have you ever had any problems with them? Tell us about your experiences with Facebook and GIFs in the comments below.

13 thoughts on “GIF Not Working in Facebook – What to Do”

Avatar Jason Bean says:
There was a .gif on the FB button that I used a LOT. It was a cartoon screaming baby that had Trumps head on it. Used it hundreds of times. In the past week it has been removed. Well, the screaming baby remains but no longer Trumps face. Why? Would Trumpy be complaining about so many people using and Loving it??
Avatar Bruno Bear says:
I clicked on to GIF and a photo appeared but I cannot enter my title, just frozen and cannot get rid of it. GIF’s are useless
Avatar Debbi says:
The issue I have is a message of “Chrome doesn’t support image insertion here”. Only when I try to use a GIF in a FB comment. Ugh… Otherwise I can GIF galore !
Avatar marlene says:
How can I add a GIF tab to my Facebook stories? I can post a GIF on my main thread, but there isn’t a way to post on my stories?
Avatar Jonathan says:
I have this very same question but the answer doesn’t seem to be anywhere.

I assume it is because I have an Andriod Galacy A20 and Note 9 (on the side), whereas most iPhones can do it. So Facebook is biased.

Avatar Trudie Heinsen says:
Posting gifs on fb in my group they use to be a good size but over the last few weeks they have become very small and hard to see them.. why is this.
Avatar Andrea says:
Same here. Most GIFs posted by friends are super tiny on my Android phone. How do I fix this?
Avatar Lois Freeland says:
My GIF option has disappeared from my FB messenger
Avatar JWo says:
Now you have to go to and copy and paste the link of the gif you want to use into the comments. It then starts playing the gif.
Avatar Jimbo says:
GIF’s that played OK for months now only give static link & thumb…even chosen from FB gif list
Avatar bill says:
As the first of the year 2020 all GIFs go external, weather you or someone else post. this has yet to go mainstream news yet and needs too
Avatar Jess says:
I’ve been looking all over for someone else who has this problem! GIFs were working like a week ago, but now they’re all links!
Avatar Cassandra B Fisher says:
I’m having the same problem…for about a week now. My husband who is on the same network is not.
Avatar Gregory Crittenden says:
I have a problem with other people’s gifs that they post they won’t play?
Avatar Veronica Coleman says:
I have been able to use GIF in comments on Facebook in the last couple of weeks I have not been able to use it. When I go to select the gift by the blue arrow is not there for me to post it.
Avatar Natalie says:
I select a gif to post on comments and nothing happens. I have a Samsung s10.
Avatar Kelly M Obrien says:
I have been trying to use the GIF but it is not working for me. Please
Avatar Libby Brockman says:
When I post or received a Gif neither will play.

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