Snapchat Ads vs. Facebook Ads: Which are Better?
Ads on social media can be very cost-effective if you do it right.
What does that mean?
You need to know where your target audience is and start building a community before investing in ads.
That said, you may be wondering which platforms to choose. Is Snapchat as efficient as Facebook? Which one will generate better results for less money?
This article will provide some insights into Snapchat and Facebook ads that may help you decide which one suits you better.
Are Snapchat Ads Worth It?
Snapchat has been suffering injustice lately since many people have written it off as one of the most popular social platforms. However, it being more prevalent among younger audiences doesn’t mean the app is dead.
How does this apply to Snapchat ads?
They’re different from ads on other social media platforms. The Snapchat app offers tons of exciting filters, stickers, and more, which an experienced marketer can use to his advantage. Why not get creative with your ads?
Moreover, you see these ads over your entire screen, so it’s highly unlikely you’ll swipe through without noticing them. The amount of text displayed will be minimal. In many cases, these ads are interactive and completely image-focused.
If your brand plans to approach a younger audience by showing some more personality, Snapchat ads are an excellent way to do so. They enable you to be more authentic than ever and use numerous CTAs to grab the user’s attention.
Compared to Facebook ads, they typically appear more attractive since they’re not overloaded with too much text. They appear between snaps, similar to sponsored stories on Instagram. As they’re short, they can be quite immersive.
However, Snapchat ads have specific flaws that may prevent you from reaching more people. They’re great if your target audience is between 13 and 24 years old. But if you want to showcase your product to the older population, Snapchat isn’t the right platform for you.
Another aspect you may not like is that you can’t measure the success of your campaigns. Snapchat hasn’t developed the analytics to check if someone watched the full ad or just swiped to see the next snap. And Snapchat users aren’t even able to share the ad with their followers.
Also, if you need words to explain your products or services better, you won’t find the space to do it here. Snapchat ads only allow you to add a headline. You’ll need to rely heavily on visuals to convey the message.
Is Facebook Still Number One?
Facebook still has the highest number of active users – nothing has changed in 2020. According to the most recent stats, Snapchat ranks 12th, after Instagram, WhatsApp, TikTok, and other platforms.
What does this mean for those who want to run Facebook ad campaigns?
Whatever your target audience is, you’ll find it on Facebook. Since it has over 2.7 billion users, it’s highly unlikely your potential customers aren’t active on this platform. And even if you need to target a specific niche, Facebook has provided options for you to do so. Microtargeting is one of the best features of Facebook ads.
This popular platform also lets you add both text and visuals to your ads. However, you should be careful not to exaggerate with textual elements because your ad may not get approved.
Marketers typically love Facebook ads because they allow them to drive traffic to the brand’s website. Actually, by having a user click on your ad, you can choose where you want them to land – it can even be the brand’s official Facebook profile or it’s webpage.
Finally, if you target your audience well, it’s usually not too costly to reach more people and convert leads.
It may not be easy to grab people’s attention on Facebook anymore. The market has become quite saturated, so it can be a bit demanding to make your ads stand out. Making them creative and engaging may be a challenging task.
You can use custom audiences or retargeting, but your ads are actually a cold reach in most cases. It doesn’t mean you won’t be able to make conversions that way, but it may take longer since the audience you’re reaching may have no idea about you and your brand.
Another thing to bear in mind is that the userbase of Facebook is getting older. Younger generations are switching to TikTok, Instagram, and Snapchat, so if you want to keep up, it’s smart to invest in ads on different platforms, to reach this audience, not just Facebook.
To run ads on Facebook successfully, you need to use the Business Manager to organize your campaigns, choose demographics, and more. Getting started with Facebook ads can be a time-consuming process since you have many elements to keep an eye on.
If you could choose between both Facebook and Snapchat, which one would it be?
Your choice depends on many factors, and before anything else, your target audience and budget. Ask yourself what you’re meaning to achieve with your ads, and you’ll easily find the answer to what platform you should use.
Have you already tried Snapchat or Facebook ads? How did it go? Let us know in the comments section below.